Impact Mapping and Agile Impact Management Workshop


1 day

Impact mapping and agile impact management is a high-impact collaborative and visual technique to

  • identify business, organizational change, or product goals
  • define precisely their quantification
  • define precisely how they will be measured
  • link those goals clearly and concretely to believed solutions
  • implement and deliver the solutions
  • measure if the solution achieved the goal
  • iteratively adapt the project and solutions based on business-results feedback

IMPACT MAPS: This is one of the most high-impact and simple methods I have come across in years to "bridge the goal-results gap" between business goals and delivering results that actually achieve those goals, and that "bridges the communication gap" between business people and R&D.

QUPER: During this workshop, I also introduce (and we apply) the QUPER model for requirements -- another great "tool" that I've found that is a simple, skillful, collaborative, and visual approach to discussing and quantitatively defining the "...ilities" of a product or feature. QUPER helps us identify and visualize the axes of cost, value and quality, and estimate cost-benefit breakpoints and barriers of quality and expose them for discussion. We combine the QUPER and impact map modeling together.

Evo, Planguage, Value Management: I also introduce (and we apply) concepts from Tom Gilb's refined Evo management approach combined with his Planguage and "Value Management" methods.

During this workshop, I first introduce the ideas and method, and then facilitate an actual impact-mapping workshop for the next release of your product/system.


This is best attended by business leaders (senior managers, product managers, department leaders, ...) who have business/product goals or organizational change goals. Plus, attended by R&D/engineering or operational people who will implement solutions to achieve them.

Maximum Participants


Environment - Room, Tools

  • 1 package of printer or copier paper (that we will cut up into quarters)
  • 1 pair of scissors
  • black whiteboard marker pens for 100% of participants. e.g., 15 pens
  • 4 large whiteboard areas
  • 2 computer projectors and 2 project screens (or big white walls we can project on to)
  • 2 computers connected to the Internet
  • access to the mind42 mind mapping tool website